"Hypoallergenic" isn't one magic ingredient — it's a formulation approach built on gentle cleansers, soothing actives and the right pH. Here's what to specify (and what to avoid) for a sensitive-skin private-label wash.
The surfactant is what cleans — and what most often irritates. For sensitive skin, favour mild, non-sulfate surfactants such as coco-glucoside, decyl glucoside, coco-betaine or sodium cocoyl sarcosinate, rather than harsher SLS/SLES. This is why "sulfate-free" is the headline claim on most hypoallergenic washes.
Dog skin sits at a more neutral-to-slightly-alkaline pH than human skin, so a canine shampoo should be pH-balanced for dogs (roughly 6.5–7.5) — not simply a human formula relabelled. Getting this right reduces irritation and is worth stating on-pack as "pH-balanced."
A tearless system uses especially mild surfactants so the wash won't sting eyes — essential for puppy and face-and-body shampoos. It's a distinct formulation choice worth specifying.
With the right formula: hypoallergenic, tearless, sulfate-free, pH-balanced, soap-free, oatmeal & aloe, fragrance-free, plant-based, vegan, cruelty-free. All cosmetic, all non-medicated.
Spec it with Aimo. We build sensitive-skin washes on a mild sulfate-free base with oatmeal, aloe and a tearless option, pH-balanced for dogs — and we'll share the INCI so you know exactly what's in it. See our dog shampoo page or send the wash you want to match.
General formulation information for brands, not veterinary advice.
Tell us the sensitive-skin wash you want to match — sample plan and indicative landed cost within two business days.
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