Private label for dog groomers — back-bar gallons and retail bottles from one formula
A grooming salon has a retail problem that a pet-shop brand does not: the client watched you use the product. If the bottle on the shelf is a different formula from the gallon on the back bar, the story falls apart. We fill both from the same compounded batch — plus four-side-seal single-wipe sachets for the part of the day where hygiene between animals actually matters.
The three things a salon own-brand actually needs
Most "private label for groomers" offers are a retail range with a gallon bolted on. A working salon line is the other way round: it starts at the back bar, where the product is consumed, and the retail bottle is the by-product.
1 — The same formula in both sizes. This sounds obvious and is routinely broken. Many suppliers fill the gallon from a bulk trade formula and the retail bottle from a different consumer formula, because the two come off different lines or different factories. A client who liked how their dog smelled leaving the salon then buys a bottle that behaves differently, and does not buy it twice. We fill the gallon and the 4oz / 8oz / 16oz bottle from one compounded batch, so the two are identical by construction, not by promise.
2 — Something that does not travel between animals. A shared tub of wipes and a shared bottle nozzle both touch a lot of dogs in a day. That is why groomers keep asking for single-use formats. Our group seals four-side-seal single-wipe sachets — one wipe per sealed sachet — in-house on its own nonwoven converting lines. Opened at the table, used on one dog, discarded. It is also the format that survives a mobile grooming van, where nothing stays clean or dry for long.
3 — Claims that will not get the line pulled. Salon staff talk about products in ways marketing departments do not control. Everything we make is non-medicated cosmetic-grade: no chlorhexidine, no ketoconazole, no hydrocortisone, no pesticidal actives, and no "treats", "antibacterial" or "kills mites" wording on the label. That keeps a salon brand in the low-barrier cosmetic lane in the US, UK, EU, Australia and Canada instead of the veterinary-medicine or pesticide lane.
Back bar
What the groomer works with all day.
- Gallon shampoo & conditioner
- Gallon ear cleaner
- Dilution-ready or ready-to-use
- Fragrance-free option for sensitive dogs
Retail take-home
The same formula, sized for the shelf by the till.
- 4oz / 8oz / 16oz bottles
- Ear cleaner in a directional-nozzle bottle
- Matching ear finger-wipes
- Your salon brand on both
Single-use at the table
The format that does not carry between animals.
- Four-side-seal single-wipe sachets
- Ear, paw, eye-area and body
- Sealed until the moment of use
- Sealed in-house on our group's own lines
A salon line is four SKUs, not one
Shampoo, ear cleaner, matching ear wipes and a single-use sachet. In this category the liquid and the wipe are normally made by two different kinds of factory — a cosmetic filling line and a nonwoven converting line — so a salon chain ends up managing two suppliers, two lead times and two sets of artwork.
Aimo's group runs both. Cosmetic-grade liquid filling and its own spunlace nonwoven wipe converting sit inside one group, so the whole salon line is developed together, quoted on one cost sheet and shipped on one timeline.
Specification & ordering
| Back-bar formats | 1 US gallon (3.78 L) shampoo, conditioner, ear cleaner. Dilution-ready concentrate or ready-to-use — tell us how your team works and we quote both. |
|---|---|
| Retail formats | 4oz / 8oz / 16oz bottles from the same compounded batch · ear cleaner in a directional-nozzle bottle · matching ear finger-wipes 50 / 100 ct |
| Single-use | Four-side-seal single-wipe sachets — one wipe per sealed sachet. Ear, paw, eye-area and body. Sachet minimums are counted per piece and quoted separately. |
| Positioning | Non-medicated, cosmetic-grade. Hypoallergenic, tearless, sulfate-free and fragrance-free options. No medicated, antibacterial or mite claims. |
| MOQ | Liquids from ~3,000 units per SKU · wipes from ~10,000 packs per SKU · trial-friendly first runs Worth comparing carefully: published minimums in this category run from about 50 units to about 3,000. A 140-unit minimum and a 3,000-unit minimum are not the same product — the low figure is a stock formula in a stock bottle with your label on it, while 3,000 buys a compounding batch matched to a product you already sell, filled on a dedicated run. For a salon chain the practical route is two liquid SKUs first, because the minimum applies per SKU, not per order. |
| Samples | Free — you cover the courier. Send the shampoo and ear cleaner your salon uses today; a spec-matched sample comes back in 7–10 days with an indicative landed cost. |
| Compliance | GMP documentation maintained to the ISO 22716 standard · spec sheet, full INCI, stability & preservative-challenge data, per-batch COA · export documents for US / UK / AU / CA · audits of the producing site welcome |
Where someone else is the better call
Being honest about this saves everyone a month. If you are a single salon or a two-site chain topping up a few gallons every few weeks, a domestic filler near you will almost certainly beat us. Ocean freight and a per-SKU minimum do not fit a business that reorders in dozens. Companies such as Tropical Products, Glo-Marr and SynergyLabs in the US, or Smiley Dog in Australia, are built for exactly that rhythm.
Where the economics move in our direction is when you are ordering on a planned cycle by the pallet, when you want the back bar and the retail SKU matched on one cost sheet, or when you want the ear cleaner and its matching wipes from one group instead of two factories. If your numbers put you in the first group, we will tell you so on the first call rather than quote you a minimum you cannot use.
Questions groomers and salon chains ask
Can the back-bar gallon and the retail bottle really be the same formula?
Why do you push single-wipe sachets so hard?
Can we start with just shampoo and ear cleaner?
Can you make a version with no fragrance at all?
Will you put antibacterial or medicated wording on our salon label?
Get a spec-matched salon sample
Send the shampoo and ear cleaner your salon uses today — sample plan and indicative landed cost within two business days.